I’m very excited today to introduce my first guest blogger to the family! When a relatively new blog starts to attract people who want to write articles for your site it’s a pretty good sign that your reach is growing.
Today’s post was written by ‘Clare Evans, a copywriter and avid music fan who works for Djembe Drum Shop. They sell a range of traditional African instruments that can help add a unique touch to your music ministry. To find out more and see what products they have available, click the link at the bottom of today’s blog post to visit their website.’
Take it away Claire!
Boosting engagement and encouraging involvement in your music ministry is hard enough in this economic climate. Throw in the challenge of attracting a younger audience that would rather be surfing the net, and you might think traditional music groups are a thing of the past.
In reality though, this younger audience have one of the most powerful promotional tools at their finger tips. A tool, that you should be using to encourage involvement and make your music group as thriving and lively as it once was.
Social media isn’t just about connecting with friends to plan your next day out. On the contrary, a promotional campaign run via social media can help you attract some new faces to your group – as well as encourage increased involvement from your current members.
Here, we’re going to share with you some top tips for using social media to bring your music ministry to life:
1. Attract new members
If you’re looking to introduce some new musicians, singers, and instruments into your music group, social media is a great way to spread the word. Whether you have a Twitter, Facebook, or MySpace account, you can tap into your follower base and ask them to introduce new members.
Your follower base will consist of existing members, their friends, and people interesting in music. By making the right noise, in the right places, you will be able to attract the right kind of people to join your ministry.
You could also use specialist forums on relevant websites to advertise for new musicians. As long as they have a thread for your area and type of music, you will be able to reach out to a whole new audience; an audience that might be able to bring an exciting new sound and flavour to your group.
2. Promote rehearsals and performances
Encouraging involvement in your music ministry starts with making sure enough people attend your group rehearsals. After all, you can have recruited the best batch of musicians, but if they never practice playing together you’ll never create the kind of music you should be.
Using Twitter for example, you can ask your followers to ReTweet (share on their own Twitter profiles) your notices about the class, rehearsals, and any changes to the class timetables. Likewise you could post notices on Facebook.
If everyone is struggling to make rehearsals, you could get together remotely and via a Google+ Hangout. This is a real-time video connection where a whole host of people in a Google+ circle (group) chat face-to-face via the Internet.
3. Share your music with the wider community
You can also use social media to encourage engagement from the wider community, too. Sites like MySpace, Sound Cloud, AAMP, and YouTube are all great places to get your music out there. Whether you think you fit into the mainstream or not, you can use these sites to bring your music to the masses.
Simply sign up for an account, upload a track, and away you go!
Some sites such as YouTube will allow other users to comment and leave feedback, helping you see just how well your music is being received. The benefit of this increased exposure is that it will boost your profile, encouraging existing members to work harder, and attracting new ones.
So there you have it, three simple ways to use social media to encourage involvement in your music ministry. Try them out, and let us know how you get on!
Djembe Drum Shop sells a range of traditional African instruments that can help add a unique touch to your music ministry. To find out more and see what products they have available, visit their website.